Last Updated on October 8, 2025 by Jane Nriapia
Having a Google Business Profile (GBP) is really important for businesses that have a local presence and need to be found easily online.
If you are a medical aesthetics clinic owner you need to set up your GBP so that it is well optimised and so that it stands out against your local competitors.
In this easy to follow guide, I will take you through all the steps that you need to follow to set up your GBP correctly.
Step 1
- Go to Google and search for ‘Google Business Profile’
- Click on the first link to start the process
Google Business Profiles are free to create, so let’s get started creating your new listing.
Step 2
- Click Get started
- Enter your business name and choose your business category. There are a few different categories that might fit your clinic. I would suggest using Medical spa if you are in the UK. Although this is more of an American term it is the closest I can find. I have listed the other options below in case one of these others better suits the service you offer
- Medical spa
- Esthetics service
- Dermatologist
- Medical Clinic
- Skin Care Clinic
- Facial Spa
- Beauty Salon
- Health and Beauty Shop
- Laser Hair Removal Service
- Weight Loss Service
- Click Next
Step 3
Choose your business type. Medical aesthetics clinics will come under the Local Store option and then enter your business details on the next page:
Step 4
Fill in whether you provide deliveries or home and office visits, click next and add your contact details and website address.
- Click Continue
- On the next page decide where you would like to verify your business from – Use an email from your website’s domain for easy verification.
- Google will then send you a 5 digit code which can be used to verify your GBP
Step 5
On the next page you can choose to add more services that match your business offering. These won’t be appropriate for all aesthetics clinics.
Search the list that is provided and make sure to add all the treatments that you offer. If a service you offer isn’t on the list you can add it manually
Step 6
- Add your opening times on the next page
- Click next and add a business description
Business description
To make sure your aesthetics clinic GBP is well optimised for local search:
- Use your services, products and the location you operate in as part of your description to help optimise your profile
- Use all of the 750 characters available to make your description as informational as possible
Photos of your business
- Adding a picture of the outside of your clinic will help people find where you are located more easily.
- Pictures of inside your clinic, your staff and before and after images of your patients will help people decide on whether your clinic is the right choice.
- Make sure to use high quality images for a premium feel
It can take up to 5 days for your business listing to be verified so look out for an email from Google to tell you when this has been completed!
Step 7
When your GBP listing is live, keep it well optimised by regularly posting updates. This will show Google that your clinic is active and give you more chance of showing in the local results when users are searching for your services.
Step 8
- Encourage your patients to leave reviews as this will help to boost your business in the local search results
- Interact with your reviews
- Thank people for leaving a good review
- Don’t ignore bad reviews – if someone has left a bad review, reach out to them to find out why and what can be done to rectify the problem.
Step 9
Make sure that you are using all the GBP features that are on offer, including:
- Q&A’s
- Direct Messaging
- Linking to your booking system
- Sharing your social links
- Showcasing all the services you offer
- Making sure opening times are accurate
Step 10
Make use of the FREE performance tracking tools that come with your GBP. From here you can keep an eye on how your local optimisation work is improving your online local visibility!
At BoutiqueSEO we specialise in helping medical aesthetics clinics like yours get seen by the right people, in the right places.
If you want to find out more about how we can help your clinic to get more visibility in the local search results contact us today.
