Press & News
Media coverage, interviews and expert features showcasing Jane Nriapia and BoutiqueSEO.
Featured Media Coverage
SEO Strategy in Healthcare and Medical Aesthetics (Published February 2026)
Aesthetics Journal
https://aestheticsjournal.com
A two-page editorial by Jane Nriapia exploring SEO blind spots in medical aesthetics, with a focus on strategy, data-led decision-making, and the risks of oversimplified or AI-driven SEO in regulated healthcare sectors.
Meet the Leeds Marketer Supporting Medical Aesthetics Clinics with SEO
West & North Yorkshire Chamber
https://members.wnychamber.co.uk/article/meet-the-leeds-marketer-supporting-medical-aesthetics-clinics-with-seo/
A profile of Jane’s work helping clinic owners improve visibility and patient acquisition through tailored SEO strategies.
She Can Shine Programme Helps Leeds Founder Grow Boutique SEO
CBS42 / EIN Presswire
https://www.cbs42.com/business/press-releases/ein-presswire/870130564/she-can-shine-programme-helps-leeds-founder-grow-boutique-seo/
Coverage on how the She Can Shine initiative supported Jane’s agency growth and community leadership.
Leeds Founder Launches First Strategic Marketing Content Calendar for UK Aesthetics Clinics
PRLog
https://www.prlog.org/13121568-leeds-founder-launches-first-strategic-marketing-content-calendar-for-uk-aesthetics-clinics.html
Announcement of the 2026 UK Aesthetics Content & Marketing Calendar — a planning tool built around patient demand cycles and seasonal behaviour.
Expert Features & Industry Insights
25 SEO Tips for Successful Blog Posts: Advice from Experts
Marketer Magazine
https://marketermagazine.co/qa/25-seo-tips-for-successful-blog-posts-advice-from-experts/
Jane was featured among industry experts offering actionable SEO guidance on structuring blogs for search performance, further recognition of her expertise.
About Jane Nriapia
Jane Nriapia is a Leeds-based digital marketing specialist and the founder of BoutiqueSEO, a consultancy focused exclusively on the medical aesthetics sector. With 16+ years in digital marketing and hands-on experience working inside clinics, Jane combines sector insight with technical SEO strategy to help clinics improve patient acquisition, search visibility and online presence ethically and effectively.
Jane also serves as a Semrush SEO Ambassador, contributing to global SEO education through insights, speaking, and content that help marketing professionals and clinic owners alike.
About BoutiqueSEO
BoutiqueSEO is a Leeds-based digital marketing and SEO consultancy specialising in the medical aesthetics sector. The company supports clinics, medspas, dermatologists, dental clinics and injectors across the UK and internationally with SEO, content strategy, patient acquisition frameworks and digital growth planning.
https://boutiqueseo.co.uk
Areas of Expertise
Jane can provide media comment and insight on:
- SEO for medical aesthetics clinics
- Content strategy that drives patient acquisition
- Local search & healthcare compliance (CAP/ASA context)
- Seasonal planning for aesthetics marketing
- Digital maturity of healthcare SMBs
- Trends in regenerative aesthetics and longevity
- Founder/entrepreneur perspective in niche consulting
Media Assets
Media Contact
Email: [email protected]
Website: https://boutiqueseo.co.uk
Digital Growth for the Medical Aesthetics Sector
BoutiqueSEO was built to solve a simple problem: aesthetics clinics need digital strategies that respect healthcare regulation, seasonal patient behaviour and CAP/ASA advertising rules.
We help clinics improve visibility, booking consistency and patient acquisition through structured SEO and content strategy.
For media enquiries or interview requests, please see contact details below.