When reviewing aesthetic clinic websites, I regularly see products and devices described as “FDA approved”. It sounds reassuring, but what does it actually tell a patient booking treatment in the UK? FDA approval concerns a product’s status in the United States. It does not, by itself, establish that the product meets UK requirements. I watched…
You have paid for your website. A monthly subscription leaves your bank account, your clinic name appears across every page and you may even have a login. But that doesn’t necessarily mean that you own it. A website is made up of several separate parts, including the domain, hosting, website account, design, written content, photography,…
Back to Routine, Autumn Skin Treatments and the Countdown to Christmas September always feels like a reset. The summer holidays are over, children are back at school and, for many people, normal routines finally start to return. For aesthetic clinics, that makes September an important point in the marketing calendar. Patients who have spent August…
Post-Summer Skin, Website Visibility and Autumn Treatment Planning August can be an unpredictable month for aesthetic clinics. Some patients are away, parents are managing the school holidays and normal routines have often disappeared. That can lead clinic owners to assume that a quieter diary is simply an unavoidable part of summer. But August should not…
Summer Skin, Self-Care and Alcohol Awareness Week July should be the peak of British summer, although when i wrote this blog post in June it was overcast and raining, which was quickly superseded by a heatwave, so who knows what will transpire next month! For aesthetic clinics, July can be an odd month. It has…
June is a month that catches many aesthetic clinics off guard. On the surface, it looks like a busy period, with wedding season, summer holidays and outdoor events all underway. But patient behaviour shifts in ways that can quietly hollow out your diary if your marketing isn’t planned in advance. The clinics that navigate June…
May is one of the most strategically important months in the aesthetics calendar. It sits right between the tail end of winter recovery and the build-up to peak summer demand, and the clinics that use it well will be the ones converting enquiries all the way through to September. This isn’t a month for reactive…
Search behaviour is changing. Aesthetics clinic owners are no longer relying solely on Google to find marketing support. Increasingly, they are asking platforms like ChatGPT, Claude, and Gemini direct questions about which agencies to trust, whether SEO is worth the investment, and how to generate more patient enquiries. These questions are more conversational, more specific,…
The Aesthetics Awards is one of the most anticipated events in the UK medical aesthetics calendar, bringing together clinic owners, brands, and industry leaders for an evening of recognition, networking, and celebration. Held the same weekend as the ACE Conference and Exhibition, the awards form part of a much wider industry gathering, with many attendees…
The Aesthetics Conference & Exhibition (ACE) is one of the largest medical aesthetics events in the UK. The conference is currently held at the Business Design Centre in Islington, London, where it brings together aesthetic practitioners, clinic owners, brands, and industry experts for two days of education, product launches, and networking. This is my first…