1. DEFINITIONS 1.1 “Agreement” refers to any signed document or email confirmation outlining agreed Products and/or Services between Boutique SEO Limited (trading as BoutiqueSEO) and the Client.
1.2 “Campaign” refers to the defined scope of work agreed in writing, including SEO strategies, content production, or digital marketing activities carried out for the Client.
1.3 “Company” refers to Boutique SEO Limited, trading as BoutiqueSEO, with registered offices at 148 Portland Crescent, Leeds, LS1 3HB.
1.4 “Client” refers to the individual or business purchasing Products and/or Services from the Company.
1.5 “Products” refers to any tangible deliverables such as written content, reports, audits, or design files created by the Company for the Client.
1.6 “Services” refers to SEO, digital marketing, content creation, strategy, consultancy, social media management, and any other digital marketing services agreed between the parties.
2. CHARGES AND PAYMENTS 2.1 Fees are agreed in writing and invoiced monthly unless otherwise specified. Payment is due within 30 days of the invoice date by bank transfer.
2.2 All Services (including SEO and social media retainers) are subject to a minimum contract of 6 months. The Agreement renews on a rolling monthly basis after the initial term unless cancelled with 30 days’ written notice.
2.3 Late payments may be subject to interest at 8% above the Bank of England base rate.
2.4 VAT will be charged where applicable.
2.5 Where work is quoted below the Company’s standard day rate, full payment is required upfront.
2.6 The Company reserves the right to review and revise its pricing with 30 days’ written notice.
2.7 In the event of non-payment or persistent late payment, the Company reserves the right to suspend or terminate Services immediately.
3. CLIENT RESPONSIBILITIES 3.1 The Client is responsible for providing access to websites, platforms (e.g., WordPress), and third-party tools required for the delivery of Services.
3.2 Content or approvals must be provided within 7 days of submission. Delays may impact timelines or delivery dates, for which the Company bears no responsibility.
3.3 The Client is solely responsible for the accuracy and legal standing of any content, images, or materials they provide. The Client indemnifies the Company against any third-party claims arising from such content.
4. CAMPAIGN MANAGEMENT 4.1 Campaign activities will follow the scope agreed in writing. Any requested changes to scope, frequency, or deliverables must be approved in writing by both parties and may be subject to additional fees.
4.2 The Company may suggest website changes or performance enhancements. Implementation is at the Client’s risk unless a separate agreement is made for the Company to carry out the work.
4.3 The Company is not responsible for performance issues arising from third-party platforms, plugin changes, algorithm updates, or third-party software failures.
4.4 The Client agrees to cover any third-party costs involved in delivering the Services (e.g., paid plugins, SEO tools, email platforms) either directly or via reimbursement to the Company.
4.5 The Company does not guarantee specific results or rankings. All advice and activity are delivered with professional care, but no warranty is given on outcomes.
5. THIRD-PARTY SERVICES AND SOFTWARE 5.1 The Company may use platforms such as SEMrush, WordPress, and email marketing tools. The Client agrees to abide by the terms and licensing restrictions of such third-party providers.
5.2 The Company is not liable for outages, service changes, or failures of third-party platforms.
6. HOSTING AND TECHNICAL SERVICES 6.1 If hosting is provided, the scope and service levels will be outlined in the Agreement.
6.2 The Company is not liable for third-party hosting failures but will use reasonable efforts to liaise with providers on behalf of the Client.
7. CONFIDENTIALITY 7.1 Both parties agree to maintain confidentiality on any proprietary or sensitive information unless legally obligated or already in the public domain.
8. TERMINATION 8.1 Either party may terminate the Agreement with 30 days’ written notice following the initial contract period.
8.2 Termination may occur immediately if either party becomes insolvent or breaches material terms of the Agreement.
8.3 The Company may terminate if the Client fails to provide content, access, or approvals within reasonable timescales.
9. LIABILITY 9.1 The Company shall not be liable for any indirect, incidental, or consequential loss.
9.2 Liability for proven direct loss shall be limited to 50% of the total value of the Agreement or 1 month of paid fees, whichever is lower.
10. INTELLECTUAL PROPERTY 10.1 The Company retains copyright of original work until full payment is received.
10.2 Upon full payment, the Client receives a non-exclusive, royalty-free licence to use the deliverables.
11. MARKETING AND PORTFOLIO USAGE 11.1 The Company may use anonymised work examples and performance metrics for marketing purposes unless expressly prohibited in writing by the Client.
12. GOVERNING LAW 12.1 These Terms and Conditions are governed by the laws of England and Wales. All disputes shall be resolved under the exclusive jurisdiction of the English courts.