A beautiful website is great for branding, but if no one’s booking, it’s not doing its job. Getting your aesthetics clinic to appear in search results is only the first step. Once users arrive, your site needs to convert them into patients. This is where you need to know more than just SEO: You also…
It always amazes me how many medical aesthetics clinics don’t make use of their before and after images. I’ve heard the excuses: “Our patients would prefer that we didn’t use their images” and I understand that some patients feel this way, or at least don’t want to be easily identifiable in their photos. Getting Patient…
Digital marketing for aesthetic clinics is about more than posting on Instagram or publishing the occasional blog. Your website, clinic SEO, content, email marketing and social media should work together to attract potential patients and move them towards booking. Content sits at the centre of that strategy. It gives search engines something useful to rank,…
In 2026, Local SEO is no longer just about appearing in the Map Pack; it is about becoming the definitive local answer for Google’s AI Overviews. If your clinic isn’t appearing for near me searches, you are essentially handing your local patient base over to your closest competitors. When your local strategy is correctly aligned…
If you run an aesthetics clinic or work in healthcare marketing, you’ve probably heard of SEO, but knowing how to apply it effectively in the medical aesthetics space is a different story. This guide will walk you through the essentials of SEO for aesthetics clinics. You’ll learn how to improve your visibility on Google, drive…
Google has confirmed that it is testing Google Discover on desktop devices. This update could bring new opportunities for aesthetics clinics to appear in front of potential patients, before they even search. What Is Google Discover? Google Discover is a personalised content feed powered by the Google app. It shows users articles, videos and other…
After spending time reviewing the analytics of countless aesthetics clinic websites, one thing is clear: some pages simply don’t pull their weight. One of the biggest under performers? The “conditions” or “concerns” pages, especially when they live in your website’s main navigation. These pages are usually titled things like “Lines and Wrinkles”, “Tired Eyes”, or…
Keyword research is a core part of SEO. It helps us understand how often certain terms are searched and what users are likely to be looking for when they type them in. Generally speaking, high-volume keywords are more competitive, while lower-volume ones are easier to rank for. But when you’re building your medical aesthetics website,…
As someone who works in marketing for aesthetics clinics, I’ve spent more hours than I’d like to admit reading the ASA’s guidelines on how you can (and can’t) talk about Botox online. And honestly? Despite multiple reads and emailing them directly, I still think their advice is a little bit opaque. The ASA say their…
When I speak to clinic owners about their blogs, the general assumption is that they’re written for existing patients to read. And while we absolutely want to keep your patients engaged and informed, the truth is – your aesthetics blog serves a much bigger purpose. We Live in an Attention Economy Let’s be honest: most…