When I speak to clinic owners about their blogs, the general assumption is that they’re written for existing patients to read. And while we absolutely want to keep your patients engaged and informed, the truth is – your aesthetics blog serves a much bigger purpose. We Live in an Attention Economy Let’s be honest: most…
Having a Google Business Profile (GBP) is really important for businesses that have a local presence and need to be found easily online. If you are a medical aesthetics clinic owner you need to set up your GBP so that it is well optimised and so that it stands out against your local competitors. In…
As a clinic owner, you are constantly bombarded with digital marketing advice. Marketers often push owners toward Google Ads and Meta ads, promising instant results for every aesthetic treatment you offer. I’ve worked with clients spending millions annually on ads and big brands investing heavily in SEO services. Here is the reality: Paid ads work…
If you’re managing the online presence of a medspa or medical aesthetics clinic, you might be wondering whether it’s a good idea to use AI tools like ChatGPT, Gemini, Grok, or others to generate content for your website.
One of the latest additions to Google search results are AIOs. AIO stands for Artificial Intelligence Overview. You will no doubt have seen these AIOs on Google, and maybe have used them to get quick information without the need to click on a website for an answer. What are Google AIOs for? The AIO uses…
For those of us who work in SEO, especially local search, it may be obvious that content needs to rank for the location that is being targeted. Marketing professionals aside, SEO clients in the medical aesthetics field are not always aware of this fact. I have worked on multiple medical aesthetics clinic websites, and I…
In today’s fast-paced digital landscape, aesthetics clinic owners face more competition than ever. With new clinics opening every day and patients spoiled for choice, it’s becoming increasingly difficult to stand out.
But one thing remains clear: personal branding, when done right, can help you rise above the noise.
Google has always prioritised high-quality, useful, and original content. They don’t have an issue with AI tools being used, providing the content meets their standards. In fact, they’ve made it clear that it’s not the tool used to create content that matters: It’s the quality of that content that counts. If you have the skill…
Choosing the right SEO agency can be challenging, especially when you don’t come from a digital marketing background.
Marketers often use jargon like SEO, SEM, CTR, CPM, and CRO, which can leave you wondering what all these terms mean and how they apply to your medical aesthetics clinic.